All about photos

Despite the global economic situation and some significant external challenges, Unilever has managed to transform to achieve strong growth throughout 2011. Sales rose six.5% in all of 2011 and six.6% within the last quarter of year, with a price increase of four.8% and six.5% respectively, and quantity growth of 1.6% throughout the year and 0.1% only during the last quarter, according to results revealed by the organization annually.

On the other hand, and annual level l, Unilever's turnover has grown by five.0% to 46,500 million euros. In addition, marketing paying and sales reached six,200 million euros .

"We continue to implement our strategy with discipline taking the right decisions for the long term despite the difficulty that might have short term," said Paul Polman, Unilever's CEO, who added that his firm "are doing the right things to Unilever strengthen long term. "

Polman also said that the overall results have been boosted by the " emerging markets and categories of personal and home care . We invest heavily inside our brands and we leave the year with optimistic momentum. In feeding, despite the price increases have impacted around the quantity, we have grown in line with our markets and gained discuss in a lot of of our core businesses. "

By 2012, from Unilever expect the macroeconomic situation remains complicated but less severe than 2011. "Within this complicated context princuipal our priority would be to manage our brands long-term business health while providing a higher quantity growth of our markets, a stable operating margin improvement and sustainable and strong liquidity," said Polman.

Advertisements for Old Spice used the formula of testimonial with Terry Crews , former football player and character within the series "Everybody Hates Chris". Now, the space you've on your own adverts have been too small. Aggressively seeking a foothold in other adverts for the brand name Procter & Gamble . The creation of two new spots within the campaign in the body sprays "Smell is Power" Old Spice Red Zone arrives directly from Wieden + Kennedy Portland .

Within the 1st spot the star is about to begin to describe the advantages in the wipe mark Dryer Bounce . At that time the Old Spice ambassador by way of the wall riding a jet ski. The excuse is the fact that "Old Spice is so powerful that you simply can also sell adverts for other products."

The second spot, wet toilet paper brand name Charmin starts the normal way. Until Crews head around the bottle and hands break the wall to show the body sprays . The message this time is the fact that "Old Spice is too strong to continue on your own adverts." Everything within the context of the campaign a full of five spots 30 and 15 seconds might be seen on television in America. One piece is designed exclusively for social networks and might be seen on Facebook or YouTube. Management has become done by Tim Heidecker and Eric Wareheim .

Nearly 55% of smartphone users use their phones while shopping. Meanwhile, most shops usually are not being capable to see the possibility that the use of these devices within their establishments can have around the consumer experience Store , coming to him within the strongest point of contact.

For a lot of electronic advances there, it truly is true that the physical facilities will often continue being that, a physical place. But the electronic habits of buyers need to also be included within the habits in the vendors . This signifies that sellers have to lead the consumer shopping, go outside of his hand, with a huge level of interaction within the store, and communicating with buyers by way of their cellular device. Opportunities to enrich the shopping experience for each sellers and buyers, are practically endless.

With messages by means of cellular phones can support buyers investigate the store, experience connected, and receive provides and rewards when they are most receptive. In addition, brands can inspire buyers to discuss their experience using the community on the internet, or deliver questions or complaints while shopping. Some actions that offer you the store a real-time feedback incredible, and necessary to amplify the optimistic side, while fixed within the shortest time possible negatives.

On the other hand, do not forget that the sellers would be the finest defense you'll be able to have a brand name, and work with a tablet within the store might be a fantastic strategy to improve customer support. Other retailers could offer you similar products, or related, buyers, combining with purchases coming to do from the beginning.

Chicas