Tuesday, June 22, 2010

What Customers Really Want When They Go To a Salon:

To give the right atmosphere and have the right things in your salon, you have to give customers what they really want. Because in the end it is your clients that give you business. One important thing is location. When you try to find a place to locate your salon, it is always important for your salon to be in a place where people actually go. For example, locating it somewhere that there are lots of stores and that many people come to. It seems that people really enjoy having a calming atmosphere in the salons they go to. It is imperative to keep the salon with tranquility by not having noisy people or children running around and causing chaos. Key to a good nail salon is having the right people working there. You need to hire people who are friendly and will make your customers feel comfortable.

I went on the web and did a little research to find out what people really want. Here’s what a few said: “When I go to a salon, I love to read magazines while getting a pedicure done or while waiting to be seated.” Says Vicky from Nashville, Tennessee. ”I really like when salons give out drinks or appetizers, because sometimes when I go get my nails done, I get hungry or thirsty.” Quotes Lina from Miami, Fl. Something as simple as passing out drinks or laying out magazines can actually be really helpful in the long run. “I always enjoy going to a salon where the atmosphere is calm and there’s no loud kids running around.” Says Judy from Los Angeles. ”I love when salons have more than one service like nails, wax, and massages. “ Quotes Tina from Las Vegas, Na. “It is a big turn-off when a salon smells like food.” Says Alejandra from Atlanta, Ga. “Pedicure chairs with massages are a great way for me to relax.” Quotes Liana from Canada.

Entertainment is also an important factor. Having magazines and music help people not get bored. Having relaxing music in the background is always a plus; It gives customers a warm and welcoming feeling when they go into the salon. If you are going to play music in your salon, you want to make sure it’s appropriate for the atmosphere you are providing. You do not want to play anything too noisy that might annoy customers. Laying out magazines is also a plus. While customers are waiting to be seated, they can distract themselves with a magazine; Or even while their in their pedicure chairs, they can read a magazine. Also offering more than one service can be very helpful. Having manicures and pedicures is great, but having more than that is what will make the business successful. You want to make sure your salon smells descent. Nobody wants to walk in to a salon to relax and come out smelling like something deeply fried. That’s why it’s important to keep the air fresh and clean at all possible times. Remember, when opening up a salon, small details are super important. You want to have everything under control and make sure you hire the right people.

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