Case Research; Motivating Franchisees in Medium Sized Franchising Companies

Lazer eye surgery.In a small franchising firm which is growing fast and always underneath a cash stream disaster, it is essential to keep all franchisees profitable to stop lawsuits, keep royalty income streams and appeal to new franchisees who see their success available in the market place.

Having been a Founding father of a Small Franchise Firm, which grew rapidly into a Medium Sized Franchise Firm previous to my early retirement and sale of the company, I can tell you that the most important factor is to have profitable franchisees available in the market place. One way I achieved this was consistently motivating the team. Here under is an excerpt of one of many letters I had put out on our Intranet System, which illustrates one technique of motivation, which worked so well for our franchise group;

"If you wish to have a new automobile by the second quarter, then write down the type of automobile, options and shade and the date you wish to get it (choose Yellow). Also write down the sum of money you will have to afford it. Then the quantity of elevated enterprise you will have to purchase it and break it down by month. If within the third quarter you wish to get lazer eye surgical procedure or take a vacation write down where and the way much. If within the forth quarter you wish to increase sales by one hundred thirty% then back it to the first quarter and the then the second and third to determine the increase you will have to attain each month to get there. Keep in mind that we want this data to help you obtain your goals, if we do not know what goals you may have it will be tough for us to provide you assistance in the direction of those goals."

I sincerely hope my expertise, observations and knowledge within the motivating of franchisees and franchise teams gives you insight to winning available in the market place. Please take into account this in 2006, as a result of you understand what? It really works and it isn't within the text books, needed to learn this one the exhausting way.